Purify Intelligence

Cookies Notice & Policy

Purify Intelligence – Cookies Policy

Last Updated : April 2025

Contact : hello@purifyintelligence.com

When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your computer. These are called "cookies".

These cookies cannot be used to identify you personally and are used to improve services for you by:

Letting you navigate between pages efficiently.
Enabling a service to recognize your computer so you don't have to give the same information during one task.
Recognizing that you have already given a username and password so you don't need to enter it for every web page requested.
Measuring how many people are using services so that the site can be streamlined and increase capacity, if necessary, for quicker online response.

See allaboutcookies.org or www.youronlinechoices.eu to learn more about cookies. Visit www.google.co.uk/goodtoknow/data-on-the-web/cookies for a video about cookies.

Users typically have the opportunity to set their browser to accept all or some cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these options, of course, means that personalized services cannot be provided and the user may not be able to take full advantage of all of a website's features. Refer to your browser's Help section for specific guidance on how it allows you to manage cookies and how you may delete cookies you wish to remove from your computer.

Necessary cookies

These are essential cookies that do not require consent.

__hs_opt_out

This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.
This cookie is set when you give visitors the choice to opt out of cookies.
It contains the string "yes" or "no".
It expires in 6 months.

__hs_do_not_track

This cookie can be set to prevent the tracking code from sending any information to HubSpot.
It contains the string "yes".
It expires in 6 months.

__hs_initial_opt_in

This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.
It contains the string "yes" or "no".
It expires in seven days.

__hs_cookie_cat_pref

This cookie is used to record the categories a visitor consented to.
It contains data on the consented categories.
It expires in 6 months.

__hs_gpc_banner_dismiss

This cookie is used when the Global Privacy Control banner is dismissed.
It contains the string "yes" or "no".
It expires in 180 days.

hs_ab_test

This cookie is used to consistently serve visitors the same version of an A/B test page they've seen before.
It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.
It expires at the end of the session.

<id>_key

When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again.
The cookie name is unique for each password-protected page.
It contains an encrypted version of the password so future visits to the page will not require the password again.
It expires in 14 days.

hs-messages-is-open

This cookie is used to determine and save whether the chat widget is open for future visits.
It is set in your visitor's browser when they start a new chat, and resets to re-close the widget after 30 minutes of inactivity.
If your visitor manually closes the chat widget, it will prevent the widget from re-opening on subsequent page loads in that browser session for 30 minutes.
It contains a boolean value of True if present.
It expires in 30 minutes.

hs-messages-hide-welcome-message

This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed.
It contains a boolean value of True or False.
It expires in one day.

__hsmem

This cookie is set when visitors log in to a HubSpot-hosted site.
It contains encrypted data that identifies the membership user when they are currently logged in.
It expires in seven days.

hs-membership-csrf

This cookie is used to ensure that content membership logins cannot be forged.
It contains a random string of letters and numbers used to verify that a membership login is authentic.
It expires at the end of the session.

hs_langswitcher_choice

This cookie is used to save a visitor’s selected language choice when viewing pages in multiple languages.
It is set when a visitor selects a language from the language switcher and is used as a language preference to redirect them to sites in their chosen language in the future if they are available.
It contains a colon delimited string with the ISO639 language code choice on the left and the top level private domain it applies to on the right. An example will be "EN-US:hubspot.com".
It expires in two years.

__cfruid

This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies

__cf_bm

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. Learn more about Cloudflare cookies

Analytics cookies

These are non-essential cookies controlled by the cookie banner. If you're a visitor to a site supported by HubSpot, you can opt out of these cookies by not giving consent.

__hstc

The main cookie for tracking visitors.
It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
It expires in 6 months.

hubspotutk

This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
It contains an opaque GUID to represent the current visitor.
It expires in 6 months.

__hssc

This cookie keeps track of sessions.
This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
It expires in 30 minutes.

__hssrc

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
It contains the value "1" when present.
It expires at the end of the session.

If you have any queries, or would like more information, please email us at hello@purifyintelligence.com

General Privacy Notice

Last Updated : April 2025

Contact : hello@purifyintelligence.com

1. Purify Intelligence

Purify Intelligence is a business-to-business software company that assists clients clean, process and optimise their survey data. Our main client groups are market research agencies and freelancers. Our core business is to provide tools and processes to allow market research agencies and freelancers to process their market research data.

We comply with all respective obligations under applicable global data privacy laws such as, but not limited to, GDPR, the UK Data Protection Act 2018 and with all applicable professional rules such as, but not limited to, ICC/ESOMAR International Code of Marketing and Social Research Practice.

This privacy notice sets out the basis on which any personal data we collect from you as a Client (including prospective Clients), Supplier, Contractor, Freelancer or Job Applicant, or that you provide to us, will be processed. When we contact you, calls may be recorded for quality and monitoring purposes.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

2. Collected Personal Data

We may collect personal information that can specifically identify you, such as your name, address, telephone number, email address, profession, etc., when you voluntarily provide it to us. This does not include data where the identity has been removed (anonymous data). The types of personal data we use have been categorized as follows:

Identity – includes name, marital status, date of birth, nationality, profession, gender, age.

Contact – includes physical address, email address and telephone numbers

Financial – includes bank account details and information related to payments/invoices.

Transactional – includes details about payments between Purify Intelligence and others.

Usage – includes information about how our website, products and services are used.

Marketing information – includes preferences on receiving marketing content.

Technical – we use cookies to collect information about individuals who visit our website.

Demographic and work authorisation information – right to work information including immigration and visa status, and other personal data necessary for us to make reasonable decisions as part of the hiring process.

Background check information (where permitted by law) – credit reports, educational and professional history, criminal background checks.

Position and competency information – current job title/position, academic/professional qualifications, education, CV/résumé (which might include details of any memberships or interests which may contain sensitive personal data), residence history, outside business activities, transcripts and employment references, details of your nominated referees (including their name, contact details, employer and job role), details of any previous applications made to employment history with Purify Intelligence and any other information voluntarily provided by you as part of your job application.

We have no intention of collecting or processing personal data from children or young people. If we become aware that personal data from a child under the age of 16 has been inadvertently collected without parental or guardian’s consent, we will use all reasonable efforts to delete such information unless the original data collection exercise requires such information.

For job applicants, and where permitted by local laws, we may request sensitive personal data for purposes like equal opportunities monitoring and compliance with anti-discrimination laws.

3. Use of personal data

Processing data is our core function to data cleaning, processing, and transformation services. We have set out below, in separate tables for Suppliers, Clients and Job Applicants. A description of all the ways we plan to use your personal data, and which of the legitimate interests we rely on to do so. We will only use personal data for the purposes for which we collected it as set forth in this privacy notice, unless you have specifically provided your consent to another use of your personal data. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

3.1 Suppliers

Purpose / Activity	Type of Data	Lawful basis for processing
To register you as a new supplier.	Identity, Contact	Performance of a contract with your company
To process and pay for services provided to us: manage invoices, credit notes and payments, financial history.	Financial, Transactional	Performance of a contract with the supplier and necessary for our legitimate interest.
To manage our relationship with the supplier, which will include notifying you about changes to our terms or privacy notice	Identity, Contact, Marketing	Performance of a contract. Necessary to comply with a legal obligation Necessary for our legitimate interests (records updated).
For other legal reasons, e.g enforce contracts, terms and conditions, to comply with applicable law, and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.	Personal data as relevant for the specific legal reason, which may include: Identity; Contact; Financial; Transactional; Usage; Marketing information.	Legitimate interests in protecting our business and brand. Compliance with a legal obligation, such as data protection laws, anti-money laundering and anti-bribery laws.
To preserve our other legitimate interests, for example for our administrative purposes.	Personal data as relevant for the specific legal reason, which may include: Identity; Contact; Financial; Transactional; Usage; Marketing information.	Legitimate interests in protecting our business and brand.

3.2 Clients

Purpose / Activity	Type of Data	Lawful Basis for Processing
To register you as a new client.	Identity, Contact	Performance of a contract with your company.
To process and request payment for services provided by us, manage invoices, credit notes, and receive payments.	Financial, Transactional	Performance of a contract with your company and necessary for our legitimate interests.
To manage our relationship with you, including notifying you about changes to our terms or privacy notice.	Identity, Contact, Marketing	Performance of a contract, Necessary to comply with a legal obligation, Necessary for our legitimate interests.
To administer and protect our business (e.g., troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).	Identity, Contact, Technical	Necessary for our legitimate interests (for running our business, to prevent fraud, and in the context of business operations), Necessary to comply with a legal obligation.
To deliver relevant content and services to you.	Identity, Contact, Usage, Marketing	Necessary for our legitimate interests (to review how clients use our services, to develop them, to grow our business, and/or to offer new services).
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.	Technical, Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business).
To make suggestions and recommendations to you about products/services that may be of interest to you.	Identity, Contact, Technical, Usage	Necessary for our legitimate interests (to develop our products/services and grow our business)
For other legal reasons, such as to enforce our contracts, terms and conditions; to comply with applicable law; and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.	Personal data as relevant for the specific legal reason, which may include: Identity, Contact, Financial, Transactional, Usage, Marketing information	Legitimate interests in protecting our business and brand, Compliance with a legal obligation (e.g., data protection laws, anti-money laundering, and anti-bribery laws)
To preserve our other legitimate interests, for example for our administrative purposes, aggregate management reporting, internal training, and as generally required to conduct our business.	Personal data as relevant for the specific legal reason, which may include: Identity, Contact, Financial, Transactional, Usage, Marketing information	Legitimate interests in protecting our business and business interests

3.3 Job Applicants

Purpose / Activity	Type of Data	Lawful Basis for Processing
To communicate with you about your application and to assess your application.	Identity, Contact, Position and Competency Information	Legitimate interests in carrying out recruitment activities. Performance of a contract where the processing is necessary to take steps prior to entering an employment contract or other contract for services.
To conduct background checks (where applicable) and right to work checks if we offer you a position, and to make reasonable adjustments as part of our job application process, in accordance with applicable law.	Identity, Contact, Financial, Background Check Information, Demographic and Work Authorization Information.	Legitimate interests in carrying out recruitment activities. Performance of a contract where the processing is necessary to take steps prior to entering an employment contract or other contract for services. Compliance with a legal obligation, such as obligations under equality law and obligations to carry out right-to-work checks.
To facilitate expense claims (where applicable).	Identity, Contact, Financial.	Legitimate interests in carrying out recruitment activities. Performance of a contract where the processing is necessary to take steps prior to entering an employment contract or other contract for services.
For other legal reasons, such as to enforce our terms and conditions; to comply with applicable law; and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.	Personal data as relevant for the specific legal reason, which may include: Identity, Contact, Financial, Transactional, Usage, Marketing Information, Technical, Demographic and Work Authorization Information, Background Check Information, and Position and Competency Information	Legitimate interests in protecting our business and brand. Compliance with a legal obligation, such as data protection laws, anti-money laundering, and anti-bribery laws.
To preserve our other legitimate interests, for example for our administrative purposes, aggregate management reporting, internal training, and as generally required to conduct our business.	Personal data as relevant for the specific legal reason, which may include: Identity, Contact, Financial, Transactional, Usage, Marketing Information, Technical, Research, Demographic and Work Authorization Information, Background Check Information, and Position and Competency Information	Legitimate interests in protecting our business.

We may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

How we share personal data

We will disclose your personal data only as described below. We will take appropriate measures to ensure that your personal data is processed, kept secure and transferred or accessed according to applicable global laws.

Business Operations & Changes.

In connection with any business sale, external investment, reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer data (including personal data) as necessary, provided that the receiving party agrees to respect your personal data in a manner that is consistent with applicable data protection laws. We will continue to ensure the confidentiality of any personal data and give notice should any personal data become subject to a different privacy notice.

Public bodies

We will only share your personal data with public bodies where we have a duty to disclose this as required by law; for example, requests from courts, regulatory agencies, law enforcement agencies and other public and government authorities, which may include authorities outside your country of residence.

Agents, Contractors, Third Party service providers and providers of professional services.

We will only share your personal data with our agents, contractors and third parties where we have a legitimate business need to disclose this in order that they may perform their duties. We share your personal data with our service providers who act as processors, notably the service providers through which we send out our farmer newsletter, our payroll/incentives partners, IT service providers such as cloud service providers and recruitment platform providers or our agents/agencies who proceed with the interviews. They will only process your data on our instructions and they are subject to a duty of confidentiality. All service providers, are required to sign a Data Processing Agreement with us prior to commencing any work for us. We also share personal data with other providers of professional services, such as third parties who assist with legal, financial/audit, management consultancy, insurance, health and safety and security related issues as well as for job applicants only, recruiters and background check or other screening providers.

Sources of Personal Data

We collect personal data directly from you and from other sources where permissible and in accordance with applicable law.

For Clients and Suppliers, we collect personal data from you and the following third party sources:

Our Clients;
Publicly available databases;

Third party data providers;

Joint marketing partners;

Third-party organizations, when they share personal data with us to, for example, facilitate mergers, acquisitions and other reorganization and restructurings of our business;

Public and/or government and/or regulatory authorities, including courts, tribunals, regulators and government authorities;

Third persons involved in a legal action; and

Providers of professional services (e.g., lawyers, auditors, insurers).

Security

The security of your personal data is of utmost importance to Purify Intelligence. We have put in place all; reasonable and appropriate physical, electronic and administrative security measures to safeguard the information we collect. In the event of a suspected data breach containing personal data, we will follow all applicable data breach notification laws.

Your legal rights

As a data subject you have specific legal rights relating to the personal data we collect from you. We will respect your individual rights and will deal with your concerns appropriately.

Data subjects have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you.

Request erasure of your personal data. If we are unable to comply with your request of erasure for specific legal reasons, we will notify you of these reasons (if applicable) at the time of your request.

Request portability of your personal data to a third party in a commonly used, machine-readable format.

Object to processing of your personal data.

Request restriction of processing of your personal data
Withdraw consent at any time. Please note this will not affect the lawfulness of any processing carried out before you withdraw your consent.

Lodge a complaint with the relevant country Supervisory Authority (for example, the Information Commissioner’s Office (ICO ) is the UK’s supervisory authority for data protection).

We will aim to fulfill your request within the time period required by law. It may take us longer depending on the scope of your request. We will not charge a fee for dealing with your request unless it is deemed to be excessive or repetitive. If we are unable to give you access to all or some of your personal data due to lawful exemptions, we will advise you of the reason for this. In some cases, we may not be able to look up your personal data due to the information identifiers you provide in your request. Examples of personal data which we cannot look up are; data collected through browser-cookies; data collected from public social media sites provided you have posted your comment under a username which is not known to us.

In these cases, unless you provide additional identification information, we will be unable to comply with your request.

Retention of your personal data

In general, we will delete the personal data we collected from you if they are no longer necessary to achieve the purposes for which they were originally collected. However, we may be required to store your personal data for a longer period due to statutory provisions or when it is advisable to retain personal data to defend or bring potential legal claims.

In addition, we will not delete all of your personal data if you requested us to refrain from re-contacting you in the future. For this purpose, we keep records containing information on people who do not want to be re-contacted in the future.

Changes to this Privacy Notice

We reserve the right, at our discretion, to modify our privacy practices and update and/or make changes to this privacy notice at any time. For this reason, we encourage you to review this privacy notice on an ongoing basis. We will treat personal data in a manner consistent with the privacy notice under which they were collected, unless we have your consent to treat it differently.

Contact information

Please direct your questions regarding data protection, any requests in the exercise of your legal rights or if you have any concerns about how your personal data is used to: hello@purifyintelligence.com