Our Mission

We believe survey data should outlive the report that first presented it.

Research organisations invest enormous amounts collecting evidence. Too often that evidence becomes trapped inside files, presentations and dashboards that cannot easily be reused.

Our mission is simple.

Transform survey data into a reusable asset that remains valuable regardless of how technology evolves.

What We Believe

  • 1

    Data is the underutilised asset.

    Reports are valuable. Dashboards are valuable. AI is valuable. But they are all consumers of the same underlying evidence. The data is where the long-term value sits.

  • 2

    Technology changes. Evidence shouldn't.

    The next generation of insight won't be defined by one platform. It will be defined by organisations whose data is ready for every platform.

  • 3

    Trust matters.

    Artificial intelligence is only as reliable as the evidence underneath it. Research deserves better than confidently incorrect answers. Our platform exists to ensure AI works with trusted evidence rather than simply raw data.

Built bottom-up, by researchers, for researchers

Purify Intelligence wasn't designed by outsiders guessing what market research needs. It's built bottom-up by survey data researchers, for survey data researchers, running on modern technology underneath.

Meet the team

Andrew Le Breuilly

Andrew Le Breuilly

Chief Product Officer

Andrew has spent more than 18 years innovating and delivering insight with survey data, and has helped redefine how tools such as Tableau analyse it.

Ben Leet

Ben Leet

Managing Director

Ben has more than 20 years' experience in market research. Previous roles include Managing Director of uSamp Europe, General Manager of YouGov UK and CEO of Delineate.

Cameron McAnsh

Cameron McAnsh

Chief Technology Officer

Cameron has more than 20 years' experience leading technology functions across a range of industries, with a background spanning service delivery, cyber security, digital transformation, data and cloud.